Samnatha Ruth Prabhu invests in vegan start-up, This investment brings the brand’s post-money valuation to Rs 65cr and is a part of the $2 million seed round that it raised in January. Co-founder of Nourish You, Krishna Reddy, spoke to ETRetai.
A new name has been added to the list of famous people who have invested in vegan companies, Samantha Ruth Prabhu who earlier had confirmed that she has turrned vegan during lockdown in 2022. Now one year later she has invested in vegan food brand Nourish You and it is the part of companie’s seed funding round of $2 million.
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Vegan start-up nourish you
The startup, Nutrivative Foods Pvt Ltd, had previously stated that it intended to use the new funds for product development, hiring, growth and expansion.
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Nourish You, the first homegrown quinoa and chia seed retailer in India, a start-up selling superfoods cultivated right here at home. In terms of promoting sustainably produced and locally sourced superfoods, Nourish You remains a pioneer. It is founded by Sowmya Reddy, Krishna Reddy and Rakesh Kilaru back in 2015.
In addition to Samantha, a number of prominent businesspeople have invested in Nourish You, including Nikhil Kamath, co-founder of Zerodha, and Abhinay Bollineni, CEO of KIMS Hospitals. This latest seed funding round takes the company’s valuation to Rs 65 crore.
Along with her investment, Samantha also introduced Millet Mlk, Nourish You’s first vegan, lactose-free, plant-based milk substitute. Nourish You’s millet milk is a healthy and environmentally friendly substitute for dairy milk and It is produced of ragi, jowar, bajra, and oats and is gluten-free.
The company’s entry into the alternative dairy market is marked by the release of the new product, which is the result of Nourish You’s two years of investigation into cutting-edge millet-based goods. The International Year of Millets was recognised by the UN in 2023, and Nourish You is in a good position to promote the Indian government’s goal of making India a major producer of millets.
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You can visit Company site nourishyou.com to make purchase of products including millete milk.
Samantha Ruth Prabhu stated, “Investing in Nourish You was a natural progression since I have been consuming their products for a while. Their tale of bringing superfoods like Quinoa and Chia to India, cultivating them locally, and their millet-based clean-label vegan superfood roadmap inspired me.
I believe Nourish You can create value while improving consumer and environmental health. I’m delighted to participate in their unique and sustainable company model.”
Sowmya Reddy, co-founder of Nourish You, further remarked, “I have been lactose sensitive since childhood. and I have frequently witnessed my mother struggle to find non-dairy replacements that were nourishing, yummy, and of high quality. I felt inspired by this to work on Millet MLK at Nourish You.
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Even today, finding dairy-free substitutes can be tough and difficult, but Nourish You’s Millet Mlk covers these gaps. The product is Nourish You’s devotion to and response to customers like me; it is nutrient-dense, delicious, and made entirely of goodness.
“We’re happy to have Samantha joined the Nourish You family because her ideas about old foods are similar to ours. Her investment in the company shows how happy she is with the goods we have made and how far we have come.
We think that working with Samantha will help us strengthen our place on the market as we tell the growth story of India’s superfoods. The co-founder of Nourish You, Krishna Reddy, said this.
