The plant-based milk market is thriving, with a value projected to reach US$59-244 million equals to (Rs. 459-1,889 crore indian rupees ). The increasing demand for dairy alternatives is fueled by factors such as lactose intolerance and a shift towards vegan diets. Approximately 68% of the population faces lactose intolerance, leading to a surge in the popularity of plant-based options like almond milk and soy milk, driven by health and environmental concerns.

When people switch to dairy alternatives, they often express concerns about the calcium content. However, it’s important to recognize that our reliance on milk isn’t solely due to calcium. This perception has been cultivated by marketing strategies to promote cow’s milk.

Eating well assures many plant-based foods, such as firm tofu, contain more calcium than low-fat cow’s milk. Yet, for those who prefer to obtain calcium from milk, there’s good news. VDC has fortified its plant-based drink range with calcium and other essential nutrients, ensuring a calcium-rich option in the realm of dairy alternatives. Many food products are fortified with essential minerals, addressing this need.

New Plant-Based Milk Brand in India : VDC

In 2023, The Vegan Drink Company began their journey with a simple yet groundbreaking concept: to create a delicious and versatile dairy alternative. As a significant milestone, they proudly unveiled their product lineup on their website in August, marking their entry into the Indian market. This exciting launch includes a range of innovative vegan options, offering five premium plant-based milk alternatives (almond, coconut, millet, oat, and soy), providing a diverse selection of dairy substitutes.

VDC, renowned for its unwavering dedication to crafting top-tier, nutrient-rich plant-based milk offerings, presents a delectable selection of creamy-textured beverages available in both 1-liter and 2-liter packaging. With price points ranging from 99 to 199, these cost-effective choices offer a wholesome and budget-conscious substitute. VDC’s product line is a nourishing, low-calorie, cholesterol-free, and low-saturated fat option to traditional whole milk.

The Vegan Drink Company has already received orders from the renowned Vegan Diary Nepal, a flagship store based in Nepal and available on Daraz. Their products are proudly certified as vegan by the Sattvik Council of India confirmed by them in an instagram post. Furthermore, these vegan delights can also be found on various online indian platforms, including Amazon, BigBasket, Jio Mart, Vegan Dukan, and VVegano, in addition to their official website.

Another Order from Himalayan Java, Nepal’s premier coffee shop, has further enhanced its commitment to delivering an exceptional coffee experience by introducing an exciting selection of plant-based milk alternatives from Vegan Drink Company (VDC) at all of its locations.

This move underscores the popularity of plant-based milk in Nepal, distinguishing it as a noteworthy trend in the region. Additionally, it marks a moment of pride for India, as a Karnataka-based vegan company ( VDC ) successfully extends its business operations into the Nepalese market.

Plant-based milks are gradually entering the Indian market, offering a nutritious, cruelty-free, and eco-friendly alternative to cow and buffalo milk. Can VDC compete with others that have already been launched in India ?

Certainly, my answer is a resounding “yes.” India, with its staggering population of 1.5 billion people, currently boasts a vegan population of just 3%. This striking contrast highlights the substantial room for expansion and increased acceptance of veganism in India.

So there is room for everyone, and another factor in their favor is their success in popularizing plant-based milk in Nepal. Soon, it will demonstrate its potential in India as well. One compelling aspect is their appealing packaging, making it hard for anyone to resist purchasing after encountering it.

Their plant-based milks, as affirmed on their website, have the potential to revolutionize the market, as they can be seamlessly integrated into a wide range of culinary endeavors, mirroring the versatility of dairy milk. This advancement is significant for vegans and those seeking plant-based alternatives, as it enables them to confidently employ these milks in various applications, including heating, boiling, chilling, frothing, and substituting them for dairy in coffee, tea, and a plethora of culinary creations.

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