The Aubrey plaza wood milk ad apparantly violates USA federal law
Plaza mocked plant-based milk for Milkpep, a USDA-administered organization representing the diary industry that ran the iconic "got milk ?"
Aubrey plaza wood milk Ad advertising campaign has stirred controversy by ridiculing plant-based milk alternatives, such as oats, almonds, soybeans, and coconuts.
Aubrey plaza wood milk ad
In the commercial advertisement, Plaza assumes the role of a co-founder of Wood Milk, playfully mocking these alternatives and emphasizing Wood Milk’s “artisanal” qualities. The advertisement concludes with a twist on the famous “Got Milk?” catchphrase, as Plaza boldly asserts, “Only real milk is real,” fueling the ongoing debate surrounding milk choices.
Campaign featuring Aubrey Plaza mocking plant milk has intensified tensions between the dairy industry and the growing popularity of plant-based alternatives. However, as fact provided at Businesswire, it has also come under scrutiny as the USDA’s Agricultural Marketing Service allegedly approved the ad unlawfully, violating laws against negative depictions in federal agricultural promotions.
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This controversial campaign reflects the ongoing discussion about consumer milk preferences and highlights the evolving dynamics within the industry amidst the escalating “milk wars.”
The Physicians Committee, a nonprofit organization advocating for animal rights and public health, has taken legal action regarding the Wood Milk advertisement, filed a Complaint with the USDA Office of Inspector General, highlighting the ad’s alleged violations of federal requirements for USDA-backed ads.
Neal Barnard, the committee’s president, expressed concerns about the ad, stating that promoting cow’s milk is one thing, but mocking the plant-based products chosen by many non-White Americans for health reasons is an entirely different matter. The committee’s action reflects their commitment to addressing issues within the food chain and medical testing that impact public health.
As explained in Vox, it is evident that the millions of individuals who regularly consume plant-based milks find them to be enjoyable and satisfying. If the flavor of these alternatives was truly unpleasant taste like wood, the sector would not have experienced such rapid growth, representing a significant 16% of fluid milk sales.
The rise of plant-based milks can be attributed to their widespread consumer appeal, as evidenced by the sector’s rapid growth to represent 16% of fluid milk sales. This growth is accompanied by a decline in per capita dairy milk consumption over the years, indicating changing preferences among consumers.
Dairy industry pressures have led to efforts to ban plant-based milk producers from using terms like “milk,” “yogurt,” or “cheese” to label their products. The argument is based on FDA “standards of identity,” although many food products have labels that do not accurately describe their ingredients.
The distinction between “real” and “fake” milk perpetuated by the dairy industry overlooks the fact that plant-based milk has been consumed for generations, especially by individuals with lactose intolerance. The claim that highly processed plant-based alternatives are inherently bad overlooks the reality that animal-based products are also processed.
